The Netflix App: Reviewed38,018
Netflix has revolutionized the television and movie industry by providing a subscription-based service that compiles and streams a huge variety of media to customers. As Netflix has increased in popularity, the company has begun making a series of changes that have largely proved successful among dedicated fans.
Netflix is known for creating and producing their own television series and movies; widening their selection so as to appeal to a more varied audience and most recently- creating an effective app. Below, we take a brief yet detailed look at the Netflix app, which to date has pleased most Netflix fans and generated few complaints.
The Netflix app is arguably more functional than the original website. The app features a home page, where customers can browse popular selections; view trending series and continue watching programs that they were watching on other devices. The app is particularly functional as it ties together your activity on your laptop and tablet, allowing you to access your favorite shows, from the comfort of your phone. You can scroll down on the app, to access different categories, and scroll across to view more options within categories. You can also use the sidebar to choose a genre, change the settings and view your account. The app is functional and doesn't disappoint in delivering its main function: a seemingly endless supply of television shows and films for your viewing pleasure. The main issue with functionality would be that users have to begin a show or movie in order to choose the subtitle or closed caption function. Those wanting to setup their episodes before beginning may prefer the option to choose subtitles prior to starting a show or movie. This is a minimal issue, but one that has been highlighted by a number of users.
The Netflix app draws its design features from its main website. It features a black background with white font, and a red ‘Netflix' logo at the top of the page. There are no written titles in the app, and the movies and series are therefore listed using their promotional photos (that feature text within the image). This helps save space on the app and allows for more content to be listed, which is a definite plus. The app is image dense, and the colors in the images contrast nicely with the black background. As this is a streaming app, the design focuses largely on functionality, and this is both accepted and welcomed by most. Instead of overwhelming you with options, the app provides a simple and ordered design, that is easy to browse through and quick to make use of.
The Netflix app is easy to use. Using the sidebar, customers can choose their preferred genre. Then, by scrolling to the left, users can view all the options within a given genre. To access the app, you simply use your Netflix login, and to view your Netflix account you can use the aforementioned sidebar. There aren't any major issues in terms of usability, and this will benefit a variety of users who are looking for the convenience and simplicity that the Netflix website provides. The biggest issue in terms of usability is that users can't easily choose what is featured on their homepage. Therefore, if someone else has been using their account, or Netflix has inaccurately chosen suggestions, they are forced to deal with a home screen saturated with content they aren't interested in. A further issue with usability is that Netflix hasn't made the option to watch trailers for a movie or television program available to customers. This is, however, a usability problem that extends to their website- and is therefore not one that will be addressed on the app first or anytime soon.
Cross-platform use 7/10
As a largely web-based service, Netflix has done considerably well by extending their services to Apple, Android and various game consoles. However, stretching so far can result in some performance problems, and some users report a significant decrease in the quality of the video when watching Netflix using their cellphone. The biggest issue would be that the Netflix app currently does not work on Windows phone, and this may be disappointing for certain users.
Netflix is a subscription service, so the only in-app purchase is purchasing a Netflix account. Your options include $8, $10 and $12 plans. If you already have an account, you can simply log on, and use all the other functions for free. For those already signed up to Netflix, the app will appear largely free to use.
The disappointing lack of compatibility with Windows is the biggest issue with the Netflix App. Aside from that, it performs well, by streaming movies and episodes for your personal enjoyment. The functionality, usability and design are all as would be expected from such a service - and there is yet to be a major gap in the app overall. This is a wonderful accompaniment to the web-based service, and any improvements to be made on the app should largely be made on the browser-based website first.
Those looking for a way to watch Netflix on the move will enjoy this simple, clear and easy to use app that will perform all of its functions with minimal delays or problems. A good option for movie and TV fans.
Pros : Easy and quick to use;
Functional, clear and concise design;
You can pick up shows from where you left off;
You can choose genres and sub-genres, just as you would on the browser base website;
You can scroll through your page, using it as a pseudo-timeline;
There are no major gaps in functionality or usability;
Cons : Lack of Windows integration;
Lack of control over homepage content ;
No social media function, which is proving integral to the success of mobilebased apps;
Cross-platform use 3.5