Snapchat Introduces Memories Feature
The most prominent advantage of Snapchat over other social platforms is its immediacy. Thanks to the fact that the snaps you take exist only for a short period before they disappear, the app is absolutely perfect for when you want to quickly share something with your friends, but don’t want it saved. But, with the new Memories feature, the way this app is used can change drastically.
How does this feature affect Snapchat?
As you may guess from the name, the feature gives you an opportunity to save and organize your snaps, but there is more to it. The Memories feature also allows you to edit your videos from the app, thus making your content a lot more polished than was possible before. There is no doubt that this addition will improve the quality of content created using Snapchat, but it’s also possible that the app will lose the main factor that distinguished it from its competitors. Moreover, with the appearance of the feature, we can also expect an increased interest in the app from entrepreneurs who will see it as another platform to promote their businesses.
What is your opinion regarding the new feature introduced to Snapchat? How do you think it will affect the app? Feel free to share your thoughts in the comments.